This is probably my favorite part of the Episode with Mark Rasmussen, CEO at iPaper. We discussed the company’s business model, how it became a global enterprise, what is their concept of “product discovery” all about, and how its integration with WhatsApp resulted in a strong entry to the Latin American market.
Meet Mark S. Rasmussen, now CEO at iPaper, the software as a service company specialized in product discovery innovation. He helped to build the foundations of TrustPilot and worked for NoZebra, other two well-known technology companies in Denmark, before diving in full time into his project.
During our talk, Mark and I discussed several issues, from the history of the company, what is a software as a service, why is it important for business to be customer-centered, and how the COVID-19 lockdown measures have impacted all kinds of digitalization companies.
